Floral scents attract the widest audience – from young women to home decor lovers. They consistently rank as top sellers across all candle categories.
Unlike seasonal scents, floral fragrances sell consistently across all months. No off-season – steady revenue for your brand.
Floral fragrance oils perform exceptionally well in most wax types – soy, paraffin, and coconut. Strong throw without being overpowering.
Floral notes blend beautifully with woody (rose + sandalwood), fresh (lavender + linen), and gourmand (jasmine + vanilla) families.
Flowers are associated with love, memory, and comfort. Floral-scented candles trigger positive emotions and drive repeat purchases.
Rose, lavender, jasmine, and peony are consistently in the top 10 best-selling candle fragrances worldwide. Low risk, high reward.
Browse our most popular Floral fragrances for candle making. All are IFRA certified, phthalate-free, and tested for excellent hot and cold throw.
Classic red rose with green stem and soft powder finish. Romantic and timeless.
Wax: Most wax types
Recommended Load: 6-10%
True lavender with camphor notes – calming, clean, and herbaceous.
Wax: Most wax types
Recommended Load: 6-10%
Rich, sweet, and intensely floral – exotic and romantic.
Wax: Most wax types
Recommended Load: 6-8%
Soft peony with hints of apple and rose. Feminine and fresh.
Wax: Most wax types
Recommended Load: 6-10%
Fresh, dewy lilac with wisteria and green notes. Spring in a candle.
Wax: Most wax types
Recommended Load: 6-10%
Creamy, white floral with coconut undertones. Luxurious and smooth.
Wax: Most wax types
Recommended Load: 6-8%
Need a custom floral blend? We can develop a signature scent exclusively for your brand. [Learn more about custom development →]
5 kg standard. 1 kg option available on most fragrances – perfect for small businesses and sampling.
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Yes, most floral fragrances perform excellently in soy wax. Lavender, jasmine, and peony all have strong hot throw in soy. We recommend 8-10% load.
Yes. We offer custom fragrance development for wholesale partners. Minimum for custom blends is typically 5 kg. Contact us to discuss your brief.
Typically 6-10% depending on wax type and desired intensity. Lighter florals (lilac, peony) may need 8-10%; stronger florals (jasmine, gardenia) work well at 6-8%.
Absolutely. Unlike seasonal scents, floral fragrances sell consistently across all months. Rose and lavender are particularly stable year-round best-sellers.
If you have any needs regarding fragrance procurement, whether it’s custom scent profiles or standard formulas, feel free to contact us at any time.
Practical guides and tips for choosing, testing, and using wholesale floral fragrance oils in your candle line.
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If you’re launching or expanding a candle line, you’ve likely asked yourself: Which floral scent should I bet on? Rose, lavender, and jasmine are the three most dominant floral fragrances in the global market. Each is a proven seller. But they appeal to different customers, work better in different settings, and
Data-driven insights for candle brands and wholesale buyers Floral fragrances are the backbone of the candle market. According to Grand View Research, floral scents accounted for 26.8% of the luxury candle market in 2024, making them the second-largest fragrance category after fresh/citrus. But not all floral scents sell equally. Some consistently outperform
